Meet Wine Enthusiast’s Chief Revenue & Education Officer, Marshall Tilden III, DWS

28/07/2020

by WSET Global

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This week we are chatting with Marshall Tilden, Chief Revenue and Education Officer at Wine Enthusiast, to mark the launch of Wine Enthusiast Academy in New York on 1st August. Marshall tells us about setting up Wine Enthusiast Academy and becoming a WSET course provider

It’s a long way from wine publishing and commerce to wine education, talk us through Wine Enthusiast’s strategy…

Wine Enthusiast has been the ultimate source in the US for everything wine for the last four decades. From our reviews and ratings to our colourful and insightful editorial pieces, to our exclusive wine cellars, coolers, glassware, and other wine accessories to our bridal registry for the ultimate wine-centric newlyweds. We have always had such a personal involvement with our audience’s wine lifestyle and education, that offering WSET classes seemed like a perfect partnership and the best way to help educate our ever-curious followers. And with my background in education and wine, everything came together just perfectly.

How is Wine Enthusiast Academy starting its journey as a WSET course provider? What classes will be offered?

Our goal was to start our classes in our Westchester County, NY headquarters in April this year. However, with COVID-19 that obviously will be delayed. So, we quickly switched to online courses and will be offering WSET’s Level 1 Award in Wines starting this August. Once we are all back to some form of normality, we feel offering an online programme as well as classroom teaching will be a perfect combination for our students. We also plan to offer the Level 2 Award in Wines by the end of 2020 in both the online and classroom formats as well.

What type of students are you hoping to attract?

We have so many customers, readers and followers that are thirsty for more wine knowledge. They continually voice their desire for us to help them learn more about the wine world. So, we hope that both the everyday wine lover, as well as wine industry professionals, will come and join in the fun… particularly when it comes to the Level 1 Award in Wines. It is such a great introduction to the world of wine and offers so much useful information for the at-home collector as well as the wine professional. Our main goal is to make this wine education as fun and engaging as it is informative.

What are your ambitions for Wine Enthusiast Academy as a WSET course provider?

To help educate those wine consumers and professionals both in our community and now throughout the US, with our online classes using all the wine knowledge that we at Wine Enthusiast possess. We are so fortunate to have some of the most enlightened wine editors and professionals in the world. To have them contribute to our programme and help educate those who are interested in learning more about the wonderful world of wine makes our academy like no other course provider in the world.

The wonderful part about Wine Enthusiast is our diversity across so many channels in the wine industry. Our enrolled students will be able to take advantage of special promotions through our commerce division and receive benefits and discounts on products and subscriptions, which makes us unique in our offering.

How would you describe your own WSET learning journey?

My WSET experience started with the online Level 3 in Wine and Spirits course… and that was no walk in the park! I had always considered myself fairly knowledgeable about wine, but just a few weeks, in I knew I was going to be learning about wine at a much higher level.

And then there was the Diploma… that programme truly brings about a roller coaster of emotions. Working a full-time job and having two young children at home, I had to take my Diploma online. It took almost three years of early morning studying, late-night tasting and just continual learning of the overall wine business in general. It required focus, persistence, dedication and a continued desire to succeed in order to pass all six units (which I did on the first try for each level). But it has transformed the way I think about tasting and brought my analytical skills to an extremely heightened level. I can no longer take the first sip of any glass of wine and not go through the full Systematic Approach to Tasting grid in my head. And I love to share that information with others who are interested in how that process works.

What is the most exciting aspect of becoming a WSET course provider?

Being able to share the wine experience with others. Wine is a wonderful beverage that brings people together. We celebrate with it; we enjoy meals with it, and it helps lead to meaningful interactions between family and friends. Any way that we can help our audience learn more about wine, and bring them into our Wine Enthusiast family, will only help improve the overall wine culture in our global community.

If you are interested in learning more about wine, spirits or sake, why not take a WSET course online or in the classroom. To find a course provider near you click here.

Is This Wine Any Good? The Five Most Important Structural Components to Know

BY MARSHALL TILDEN III

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How do you determine whether a wine is ”good”?

The first rule of thumb is to drink what you like. If you enjoy it, then it must be good!

However, if you want to gauge the technical quality of wine, there are five major structural components to assess. After you examine those levels, you can determine if and how they balance each other and lead to an intense or expressive wine with complexity on the nose, palate and finish.

Here are the five most important structural components of wine and how to understand them in the glass.

Sweetness

Just because a wine is fruity doesn’t mean it’s sweet.

Sweetness indicates the amount of residual sugar in wine. So, when people say they prefer a “dry wine,” it’s not to say they don’t enjoy fruity wines, just wines without any real sugar content.

There’s no direct correlation between sweetness or dryness and quality. Sure, you would be hard-pressed to find a 100-point White Zinfandel on Wine Enthusiast, but there are plenty of 100-point sweet wines, like Port and Tokaji, that are some of the most sought-after wines in the world.

Acidity

You know that mouthwatering feeling you get when you bite into a fresh pineapple or sip freshly squeezed lemonade? That’s acidity, and it’s one of the most important components of wine.

Derived from grape pulp, acidity accounts for less than 1% of the composition of wine. (Water comprises 80–86%, and alcohol typically 11–16%.) Acidity helps to make cool-climate white wines zippy and refreshing and helps rich reds, like Saint-Estèphe in Bordeaux or Rioja Gran Reserva, to age gracefully for decades.

While acidity will tend to be lower in red grapes than white, without medium to high acidity in a wine, it will appear as flabby or flat and it will be nearly impossible for it to exhibit balance or harmony.

Tannin

A great exercise to understand tannin is to peel the skin off a red grape and eat it by itself. That drying feeling in your mouth that sucks your cheeks in is from the tannin.

Extended maceration, in which winemakers press the grapes with their skins intact, is one way to impart tannins to wine. Since most white wines are produced without skin contact, the vast majority has little to no tannins.

However, tannins can also come from oak aging, so you will notice a bit of tannin in those big, buttery Napa Chardonnays and gloriously complex Sauternes.

Tannins are more prevalent in red wines because there is more skin contact with the juice during fermentation and when the juice is pressed, or when liquid is separated from solids. The more contact the juice has with the skins, and possibly stems, the more the tannins can be detected in a wine.

Without a healthy dose of tannins, it’s very difficult for a wine to improve and evolve over time. Conversely, a wine that is oversaturated with tannins, and that doesn’t possess enough fruit or acidity to balance it out, will feel astringent and come across as particularly bitter on the finish.

Alcohol

The cat’s out of the bag: Wine has alcohol, and it’s a critical component of the body and weight of your pour.

Alcohol is a byproduct of the fermentation process. The more sugar in whatever grapes are fermented, the higher the wine’s potential alcohol. Grapes develop sugar as they ripen, which explains why high-alcohol wines can come from generally warmer regions like Barossa in Australia, Priorat in Spain and many regions in California, while cool-climate white wines from Vinho Verde in Portugal or the Loire Valley in France tend to have lower alcohol levels.

Lower or higher levels of alcohol are not surefire signs of quality in wine, though. There must be a minimum level of around 8% alcohol by volume (abv) for even the lightest of white wines. And, for those big, high-alcohol reds that exceed 15% abv, there should be a hefty dose of fruit, ample tannins and at least moderate acidity to keep everything balanced.

Body

Residual sugar, tannin and alcohol work in tandem with fruit concentration to determine the body or weight of a wine. The denser the fruit and higher the alcohol, the heavier and fuller-bodied a wine will feel on the palate.

A great way to judge body is to think about water and milk. A light-bodied wine like a New Zealand Sauvignon Blanc will have a consistency similar to water, whereas a full-bodied wine like an Argentine Malbec will be closer to heavy cream. The collaborative effort of all these structural components leads you to determine whether you’re drinking a light-, medium- or full-bodied wine.

So, What Makes a ‘Good’ Wine?

Once you have made your assessments of all these structural components, you can then determine how they complement one another. Does the acidity balance out potentially high tannins?

Does the alcohol complement the high fruit concentration, leading to a long and pleasing finish? Does the combination of these components then culminate in an intense, expressive and potentially complex wine?

If the answer to all these questions is yes, you probably have a good, or possibly outstanding, wine on your hands.

Most important structural elements wine tasting
BY TOM ARENA

Published on October 26, 2021

Learn the Five S’s of Wine Tasting

Don’t be intimidated by all of those fancy wine descriptors or the swishing and swooshing sounds that the pros make while they taste. To evaluate wine, it all comes down to the “five S’s.”

Illustration by Ryan McAmis

 

 

Illustration of man with glasses looking at wine
Evaluating the wine’s visual qualities / Illustration by Ryan McAmis

See. Similar to a psychic who gazes into a crystal ball, inspecting wine in the glass can help predict much of what’s to come on the nose and palate. The color, depth and intensity of a wine can offer a glimpse into its age, concentration, body and overall style.

Hint: white wines gain color as they age, while red wines lose color.

Illustration of a couple swirling red and white wine
It’s all in the wrist / Illustration by Ryan McAmis

Swirl. Swirling is integral to aerate the wine and allow oxygen to “open it up.” This seductive art reveals a wine’s complexities, and it will raise intensity in most young, opulent bottlings as well as those aged beauties. Better yet, when done properly, it will wow and potentially hypnotize those around you.

Illustration of a man evaluating a white wine's aroma
Technique that’s right on the nose / Illustration by Ryan McAmis

Sniff/Smell. Don’t be afraid to shove your entire nose right into the glass. Wines with medium to pronounced intensity shouldn’t need such a deep dive, but others may be a little bashful at first. In these cases, revert back to Step No. 2 and swirl some more. Aroma is usually where you hear all those cool, eccentric wine termslike “cat pee,” “wet dog” and “grilled watermelon.”

Illustration of standing woman sipping red wine
A matter of good taste / Illustration by Ryan McAmis

Sip. It takes a while to actually taste a wine during the examination process, but it’s often well worth the wait. Plus, all the prior steps should impart a pretty good idea of how the wine should come across on the palate.

When pros taste wine, you may notice some pretty off-putting and downright disgusting sounds, but there are reasons for it. The swishing, swooshing and gulping ensures that the wine hits all parts of the tongue and mouth. Thus, the taster can gauge sweetness, acidity, bitterness, tannins and identify the overall mouthfeel. Sucking in air allows for further aeration on the palate, and it helps volatile components be sensed by the olfactory system to tap in to all the characteristics of the wine.

Here, you look for primary characteristics (fruit, floral and spice), secondary characteristics (oak and fermentation-related flavors) and tertiary character (those that result from bottle aging, like mushroom, tobacco and nuttiness), depending on the age of the wine.

Illustration of couple savoring wine after sipping
Don’t forget to enjoy / Illustration by Ryan McAmis

Savor. Here’s where the finish comes into play. You want to savor the final essence of a wine. Here, you not only look for length, but balance of fruit, acidity, tannin and texture. When a wine leaves you with an overwhelming desire for another sip, you know you’ve found a winner.

Final tip

If a young wine has a far superior finish than its taste on the palate, it probably needs a bit of aeration or even a little more time in the cellar.

Published on April 15, 2019
TOPICS:Wine Basics
About the Author
MARSHALL TILDEN III

From his first sips of wicker basket Chianti at his grandfather’s dinner table to a 1986 Premier Cru Gevrey-Chambertin, Tilden knew that there was something magical about wine. He earned his Diploma in Wine and Spirits from the Wine & Spirit Education Trust and is a Certified Specialist of Wine with the Society of Wine Educators. Having been with Wine Enthusiast catalog since 2005, when he is not writing about wine he also runs the wine storage division and is head of W.E.’s in-house education program.

How to Taste Wine Like a Pro

Ever feel like the pros at wine tastings are speaking their own secret language? In a way, they are. Learn the ins and outs of “tasting grids,” which set the standard for how we evaluate wines and the words we use to talk about them.

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Ever wonder how the pros tackle a wine tasting?

Whether it’s the Wine & Spirit Education Trust’s (WSET) Systematic Approach to Tasting, the Court of Master Sommeliers’ Deductive Tasting Format or any other wine education system, most have a common element: The tasting grid.

The tasting grid provides a guide for an objective description of a wine’s character and quality. While there are differences between various grids, they allow the taster to gauge a wine based on appearance, nose and palate, which leads to an unbiased conclusion of quality, age and development.

So how do wine tasting grids work, and what should you do when you approach a new pour?

Lineup of red wine glasses
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Judging appearance

The first step is to look at the wine against a white backdrop, like a blank piece of paper. This ensures that wines are not distorted by external colors.

In addition to the color, there are various levels of intensity to gauge. White wines gain color as they age, ranging from lemon and gold to dark caramel. By contrast, reds lose color and intensity with age, as they progress from purple to ruby to deep tawny. So while a typical aged Barolo might be described as pale or medium garnet (a hue between ruby and tawny), a young Australian Shiraz may lean toward deep purple or ruby.

Approaching the nose

Here’s where it starts to get fun. First, you swirl. Swirling allows for increased oxygenation, which can bring out more complex secondary aromas.

The first assessment is to determine if the wine is clean or faulty. Faults can include excess levels of brettanomyces, cork taint, volatile acidity or oxidization. Once you’ve determined a wine is free of faults, the next step is to gauge intensity.

Intensity is usually measured on a scale of low, medium or high. If you can smell a wine from a few inches away, it’s generally regarded as high intensity. If you must put your nose slightly inside the glass, that would equate to a medium intensity. Medium-minus and medium-plus cover the ranges in-between. If you can detect the wine’s aroma with the glass just below your nose, it might be considered medium-plus.

Aroma characteristics are where much obscure wine-geek jargon originates. Aromas of pencil shavings, cat pee, rubber hose or wet dog? The tasting grid tries to eliminate these subjective and eccentric descriptors with specific, standardized terms for each aroma cluster.

Wine tasting notes
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Evaluating the palate

The description of the palate, or what you taste, is by far the most in-depth category. A complete tasting note would include levels of sweetness, acid, tannin, alcohol, body and intensity. Once again, these are all graded at low, medium and high levels, with plus or minus used as modifiers for the medium range. Flavor characteristics and finish are factored in as well.

With flavor, the wine is to be described in terms of primary attributes like fruit, floral, herbal or spice. Secondary characteristics include oak, earth, and flavors that result from production techniques like malolactic fermentation and lees contact. Tertiary factors can be bottle age, oxidation and long-term fruit development. Just as with the aroma descriptions, fruit should be organized in clusters.

For example, a young Napa Cab could boast black fruit flavors (black cherry, blackcurrant), where a Sonoma Coast Pinot would more likely exude red fruit character (red cherry, strawberry and raspberry).

Once you’ve nailed down the flavor profile, determining the length of the finish and the wine’s overall complexity is the final step.

Drawing conclusions

For the Court of Master Sommeliers’ grid, there are two conclusions to be drawn. The initial conclusion is to deem a wine as Old World or New World, examining the type of climate, possible grape varieties and country of origin. This gives way to a final assessment of vintage, grape, country, region and designation.

The WSET conclusion starts with an assessment of quality and readiness to drink. That leads to a similar final assessment of grape variety and origin, but also includes style and method of production.

While some variance exists between programs, the premise remains the same for any tasting grid. Dissecting a wine using a formal system based on sight, smell, taste and feel can be equal parts art and science, but the first time you’re able to guess a vintage or variety at a blind tasting accurately, the payoff is worth it.

Check out these samples of the WSET and Court of Master Sommeliers tasting grids, and see if you can taste like a pro at home.

My WSET Diploma Level 4 Exam Experience

Wine has been a passion of mine for just about as long as I have been allowed to drink it. From the bottles of straw bottomed Chianti and Pere Patriarche Rouge on my grandparent’s dinner table, to a 1986 Premier Cru Gevrey-Chambertin that my pops selected one night at Spark’s Steak house (my ‘epiphany wine’), it has always been a part of my life. The more I sipped,  the more curious I became about everything that went into wine and what made it so damn tasty. Once I started working in the biz, IImage result for Pere Patriarche Rouge decided I needed to step up my ‘wine geek’ status a notch or two which was when I decided to enroll in the WSET.  The Wine and Spirits Education trust is based in England with satellite schools throughout the globe and is one of the most recognized and respected wine education organizations in the world. They offer a variety of programs starting with a basic Level 1 Award in Wines all the way up the wine education ladder to one of the most grueling and intense programs out there, the notorious Level 4 Diploma in Wine and Spirits.

I entered the program through the International Wine Center in NYC 7 years ago at the Level 3 Advanced Level. While the Diploma Level gets most of the attention and accolades, the Advanced Exam is not to be discounted as it is a serious test of wine knowledge and blind tasting skill. It consists of a written theory section containing both multiple choice and short essay questions followed by a blind tasting of two wines under stringent time limitations. So after successfully passing the exam, the fateful decision had to be made…. To Diploma or Not To Diploma.

With a full time job at Wine Enthusiast and at the time having a 3 and 1 year old at home, I probably should have had my head examined. But having completed a Masters in Elementary Education program in my younger years, and more importantly having this deep rooted passion for wine, I was infinitely intrigued to see what all the hype was behind the Level 4 Diploma. There are 6 units to the program, each with its own exam. In order to complete the program you must pass all 6 within a 3 year time frame, and every one of the tests at this level makes the Advanced test seem like taking an eye Image result for wine eye chartexam with a magnifying glass. There are separate Units for Sparkling Wine, Fortified Wine, Spirits, Wine Production, The Business of Wine and the Granddaddy of them all… Unit 3 – Light Wine. ‘Light’ is a complete oxymoron here as this makes up half of the program and is the heaviest of all in terms of information, tasting and time expended. The WSET uses the term Light Wine, but it is synonymous with ‘still wine’, so this section covers every region in the wine producing world and every wine that comes out of those regions…literally.

I won’t go into the gory details of what is entailed in terms of studying… but let’s just say that my alarm was set for 4:30 every morning and my home, car and office were all decorated with homemade wine flash cards. Not to mention the inordinate amount of blind tastings (not drinking mind you) that my poor wife had to administer late into the night to train all the senses. So after passing a majority of the other units and heading into my third year of the program, it was time to take on Goliath. Who would have thought there was so much to know about wine?!? How many hectares of vineyards are planted in Valais? What grapes are used in the Nagy Somlo region of Hungary? At what time did they pick the grapes for the 1973 Chateau Montelena award winning Chard? What was the name of the third child of the Chateau Margaux winemaker in 1982? That sort of thing.

The Unit 3 exam is a 12 wine blind tasting followed by an extensive written section.  The WSET’s goal is to see if you are able to identify specific characteristics in wine, connecting them to particular grapes and regions, judging quality and ageability while defining the wine using the their ‘tasting grid’. A major benefit of the WSET model is the credit awarded by properly describing the wine characteristics. So even if you are incorrect in identifying the grape and/or region, if your description grooves with the majority of WSET examiners grading your exam you still have a shot at earning enough marks to pass.

After months and months of blind tasting and sleeping with the Oxford Companion to Wine under my pillow praying for some form of osmosis, the day had finally arrived. The first flight was to examine 3 wines all produced from the same grape variety. In front of me sat 3 lemon colored wines with varying intensity, so I started going through the tasting grid trying not to jump to any conclusions (which is easier said than done). I detected grapefruit and some grassyImage result for grapefruit and lemongrass notes on the first wine, so I ignored the grid as clearly these were all Sauvignon Blanc. Luckily, my snap judgement was correct as all 3 wines were indeed produced from Sauvignon Blanc. Of course, you do not find out results until about 3 months after the fact, leaving around 90 days to crucify myself for falling into the most obvious blind tasting pitfall. But the grapefruit don’t lie… most of the time.

The next 3 wines all were produced in the same country. As I sniffed the first white wine, a hint of honey emerged over the apple and pear fruit core…obviously Chenin. Having already hastily predetermined the grape variety I moved down the line to the light red wine which emitted pretty aromas of red cherry, strawberry and a black pepper spice, so this had to be Pinot. My brain was racing trying to connect the dots. Chenin runs rampant in the Loire valley and the Pinot had Burgundy written all over it…France it is. The last sample was a sweet style dessert wine with quite a distinctive honeysuckle aroma, but it didn’t have that Sauternes-like character. It must be a late harvest Chenin from Bonnezeaux or somewhere in the Loire. Or could this be one of those trick tasting flights? South Africa produces plenty of Chenin and some Pinot, but this Pinot didn’t have those classic South African earthy undertones, and it felt like a cooler climate style of Chenin… so it simply HAD to be from the Loire.

Related imageOr, not so much… the first wine wasn’t even Chenin. It was a Kabinett Riesling from GERMANY! Both wines can have apple and pear fruit with a slight honey note as well, which is exactly why you don’t jump to conclusions. The red wine was in fact Pinot, but Spätburgunder would have been more appropriate in this case. And of course, the final wine was not an obscure late harvest Chenin, but an obvious Auslese Riesling.

In a word…FAIL!

The next flight of 3 needed to be placed in a ‘good, better, best’ order with specific reasons as to why. Moments after the wines were poured the entire room filled up with black fruit, smoke and spice… blatantly Syrah. However there was some clear evidence to back up my impulsive guess as all the wines had dark berry fruit with either sweet spices, smoked meat or olive tapenade. I had them all pegged as Northern Rhone wines, and while they turned out to be fairly high quality Australian Shiraz with some age on them, I felt like I nailed that section which provided a much needed boost of confidence going into the final flight.

The final 3 wines for the exam were a random sampling of any wine from anywhere. In front of me stood a white, rosé and red wine looking like Mariano Rivera at the bottom of the 9th ready to take me down. Image result for white rose and red wineThe white had a lovely nose of green apple, white flowers with just a touch of lemon peel.  WIth its high, crisp acidity, this one really felt like a dry Riesling.  It ended up being a dry, delicate Torrontes (which can carry Riesling character) but I was positive on my call so I was feeling strong heading into the Rosé. Fresh strawberry and cherry fruit, a little rose petal note and wonderfully bright acidity. I remember thinking to myself: ‘If this isn’t a Cotes de Provence Rosé than I simply have no idea what the hell I am doing’. Luckily, that is exactly what it was.

Having believed I was 2 for 2 so far, I was feeling like Bacchus himself going into wine number 3. I got within about 3 inches of the glass and that was all I needed. I tried to fight off those jump to conclusion demons, but how could it be anything else?! It was deep ruby in color exuding intense aromas of black cherry, cassis, vanilla and hints of eucalyptus with opulent fruit on the palate, high tannins and a long, dry finish. I figured the WSET took pity on us and finished things off with a lay-up… a high quality Napa Cab. But of course, the conclusion-jump once again landed me in the muck. This dead ringer for a Napa Cab was in fact a new world style Gran Reserva Rioja. But, I must have nailed just about every note in this section as I miraculously Passed with Merit on the final 3 wines.

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With the morning 2.5 hour tasting exam in the books, it was time for the written theory section for the final 3 hours after a much needed lunch break. I would have preferred the order reversed, as all of that tasting (even though you’re spitting) does take a toll on the mind and body. But nonetheless, it was game time.  5 of the possible 7 essay questions had to be answered with a certain amount of marks to earn a pass. I won’t bore you with the details of this section, but let’s just say I am thankful that I committed just about the entire Oxford Companion to Wine to memory, as there were some ridiculously obscure questions on regions, grapes, events and wine styles for sure. And trying to beat the clock for this part of the exam was even more challenging than for the blind tasting.

Turns out Tom Petty was right… the only thing more stressful than taking the exam is the three month waiting period to find out the results. After months and months of nail biting, self-crucifying and continued wine tasting in anticipation (without spitting this time), the irrevocable results had finally arrived. I braced myself for the worst and prayed that I passed just one of the two sections. I hesitantly opened up the envelope with my heart racing in full panic mode. I peaked just barely enough to see the results and was elated to learn that I passed BOTH the tasting and written parts of the exam. With a giant fist pump and a roar of ‘Hells Yeah!!’ that could be heard all around my block, it was over. Mission… accomplished.

The International Wine Center Announces the 22nd Graduating Class